ABOUT

We test everything on our own business first.

Nezashi Marketing is a small studio in Seiyo, Ehime. Alongside client work we run a moss farm — Seiyo Kokeen — with its own shop, YouTube channel and Instagram. What did not work for us, we do not recommend to you.

ORIGIN

Where the name comes from.

“Nezashi” means to take root. Not marketing that burns itself out chasing whatever is trending, but marketing that settles into a place and into the people who live there. Rain soaks in slowly, roots spread, leaves come, and eventually there is fruit. That is the order our work follows.

WE RUN IT OURSELVES

Not theory. Our own results.

Everything we propose has been through our own business first — social media, YouTube, the online shop, and the way we use AI day to day. It is a real business with real customers, so when something fails we find out quickly. That is what makes the advice worth something.

See the Seiyo Kokeen case study

PROFILE

Yuki Misawa

Founder, Nezashi Marketing / Seiyo Kokeen

Twenty-five years in web production and web marketing, working with construction firms, clinics, retailers and restaurants on getting customers and growing the business.

He later started the moss farm Seiyo Kokeen in his home town of Seiyo, Ehime, handling everything himself from product planning and cultivation through to the online shop, social media, YouTube and advertising. Having seen results on both sides — his own business and his clients’ — he wanted to bring what he had learned back to local companies.

What he is best at is picking up the things a business owner has not yet put into words, and finding the point that will actually move growth. From there, the work is finding language and a story that reaches people.

We test everything on our own business first.

Where the name comes from.

Not theory. Our own results.

Company information