CASE STUDIES
No single tactic did it on its own.
Each of these took breaking the problem down, forming a view, and changing things on the ground until they worked. The process is written up alongside the result.
Web marketing, recruitment and long-term partnership A local roofing company RESULTAnnual revenue grew from around ¥15 million to roughly ¥150 million. We started with the website, then widened into advertising, SEO, recruitment and local awareness as the business needed it. 
Instagram / restaurant anniversary campaign Menya Isshin, a ramen shop RESULTOn the anniversary day more than 100 groups queued, and the shop took its highest sales to date. Ten years of the owner’s own words, told through reels — not an announcement, but something customers looked forward to with him. 
Social media and YouTube / building the capability in-house A plasterer specialising in traditional Japanese architecture RESULTInstagram grew from around 1,000 followers to 10,000. We clarified who the work was for and how they find it, then built a way for the studio to keep posting on its own. 
Our own business / YouTube and Instagram Seiyo Kokeen, our own moss farm RESULT14,000 YouTube subscribers, and on the business-to-business side, an enquiry converted within the first month. The same expertise in moss, edited into two different kinds of value — one for individuals, one for the landscaping trade.