INBOUND SNS MARKETING
Inbound Tourism Marketing Translation alone will not put you on the itinerary.
Before a trip, travellers are not only looking at photographs. They want to know what they can actually do, how to get there, what it costs, and whether they need to book. We put that information into words and video that reach them.
OUR APPROACH
Be found before the trip. Be shared after the visit.
Translating an existing Japanese post word for word rarely produces the information a traveller needs. We rebuild the plan around the country you are targeting, the stage of the journey, and what your audience already takes for granted. We also prepare the in-store guidance that stops visitors getting lost, and the prompts that make them want to post about the experience afterwards.
What the experience is, how to reach you, what it costs, and how to book.
In-store guidance and enquiry handling that remove the small anxieties.
Posts from your visitors become how the next traveller finds you.
PRICE & MENU
Services and pricing
Prices are shown before tax, with the tax-included figure alongside. Work begins once payment is confirmed. One language is included in the standard price; each additional language is ¥30,000.
HOW IT WORKS
How we work together
- 01 Free consultation
We look at your current posts, who is already visiting, and which countries and languages you want to reach.
- 02 Scoping
We agree which parts you need: content, ongoing management, UGC, or in-store materials.
- 03 Production
We set roles and an approval process, then produce the posts and in-store materials.
- 04 Publish and improve
We review the response by country and language, then adjust the next round.
FAQ
Frequently asked questions
We are not sure which country to target.
The strategy session covers who is visiting now, what you sell, how easy you are to reach, and how your year is shaped by season. We pick one country or region to start with, rather than opening several languages at once, so results stay easy to read.
Can we work with you if we do not speak English?
Yes. The standard price includes one language chosen for your target market. We prepare reply templates for common questions and point-to-order guidance for the counter. Anything that needs a judgement call comes back to you before we answer.
Which languages do you cover?
English, Traditional Chinese and Korean are the usual choices, and one is included in the standard price. Additional languages are ¥30,000 each. Where the copy is specialised or needs an external native check, we quote separately in advance.
Do you manage platforms other than Instagram?
Instagram is what we support as standard. For Xiaohongshu, Naver and similar platforms we discuss the market and the resourcing first. We will not sign a contract built around a platform we cannot properly support.
What does a UGC campaign include?
The concept, hashtags, how to use location tags, multilingual posting guidance, in-store signage, a first draft of the entry terms, permission to reuse submitted material, and the first round of results. Prizes, printing, legal review and payments to individual posters are not included.
How do we know whether it is working?
We look at profile visits from overseas, saves, shares, clicks through to booking, DMs and the number of posts from visitors. Follower count on its own is not the measure.
Start with a conversation.
Tell us where you are now and which visitors you want to reach. The first consultation is free, and we will be straight with you about what is worth doing and what is not.
Get a free consultation